Growing up in the heart of Texas, I split my time between dirt roads and any sport I could get my hands on. After earning my Marketing degree from The University of Texas at San Antonio, I made my way back to Austin—only to find myself stuck in jobs that didn’t light a fire.
I bounced from health insurance to selling cars (poorly, I might add), until I hit a breaking point. I knew I had to start over. After months of applying and interviewing, I finally landed a marketing internship at Kasasa, an Austin-based FinTech company. Five weeks in, they knew I wasn’t going anywhere.
Within six months, I was running Kasasa’s Paid Social channel. Eventually, I led a full team, was promoted to Digital Marketing Manager, and helped shape the company’s digital strategy. But as things go in tech, Kasasa pivoted, offloaded its book of business, and the rest is history.
After bouncing between an agency and a few contract roles, I decided to take the plunge and bet on myself. That leap led to Adept ROI—a performance marketing consultancy built around everything I wished I’d seen in agency partners: lean, strategic, transparent, and relentlessly focused on driving real results.
Let’s build something worth scaling.
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The core of my approach is a deep understanding of your business, your market, and your goals. This foundational step ensures that all marketing efforts are targeted and effective.
There is no one size fits all, every business is different. With your goals clearly defined, I choose the optimal mix of marketing channels and strategies to reach your target audience effectively.
Data is the core of any good marketer. To maximize the effectiveness of your marketing campaigns, I ensure implementation of robust tracking and continuously optimize based on data-driven insights.
Let’s be honest, the agency model is broken. Why is there a salesperson, a client success manager, an operations team, all before you get to the actual marketer? I want to be front and center with the client. I want to hear what the goals are, where there are pain points, and communicate how their marketing is doing with the expertise of being a marketer! My clients always have direct contact with me, the individual actually implementing their marketing, and steering the ship to the desired destination. Period.
I believe in a fair, straightforward pricing model. I use a flat-fee model based on the level of commitment to the client. All of my services are full suite. You will never have to ask me to build retargeting audiences, or implement tracking parameters, they are always included. No add-ons, no upcharges, no BS!
I don’t just work for your business—I work with it. I take the time to really understand how your business runs, what makes it tick, and where you want to go. That way, the strategies I build aren’t just smart—they actually make sense for you. Practical, effective, and aligned with your goals.