Paid Ads Management

Whether you're looking to scale installs, generate qualified leads, or drive purchases, I build media strategies that align with your business objectives—not just ad platform best practices. Each campaign is structured to maximize efficiency, reduce waste, and uncover growth opportunities quickly.

Platforms I specialize in:

Google Ads

Search, Performance Max, Display, YouTube – including account restructures, Smart Bidding optimization, and audience layering.
Meta Ads (Facebook & Instagram)

Full-funnel strategies using Meta’s latest formats—leveraging lookalike audiences, creative testing, and performance segmentation to drive conversions at scale.
LinkedIn Ads

Especially useful for B2B clients or professional services, I structure campaigns to target by job title, company size, and decision-making power.
Programmatic & Display Advertising

Brand reach and retargeting across the web using Google Display Network and other programmatic platforms for maximum visibility and lower-cost conversions.

What’s included:

Strategic campaign builds (or rebuilds) from scratch
Daily budget pacing & bid strategy refinement
Weekly insights & optimization management
Platform-specific optimizations tailored to your goals
Client preferred reportings and communications

Ready to get started?

Contact me here for a discovery call and quote!

Total Marketing Audit

Before scaling any campaign, it’s critical to understand what’s working, what’s not, and why. Through in-depth audits and ongoing optimizations, I help uncover hidden inefficiencies and unlock greater performance. Whether it’s a struggling Google Ads account or an underperforming Meta campaign, I bring a fresh, strategic eye to every element of your setup.

Here's what it includes:

Account Audit: A deep dive into your campaign structure, keyword targeting, audience segmentation, and budget allocations to identify wasted spend and missed opportunities.
Conversion Tracking Review: Ensuring every conversion action is tracked properly, feeding the algorithm accurate data and aligning KPIs with business goals.
Search Query Analysis: Spotting irrelevant traffic and tightening match types and negative keywords to improve lead quality.
Ad & Creative Analysis: Reviewing ad relevance, copy clarity, creative fatigue, and A/B testing opportunities to boost engagement and CTR.
Budget Efficiency: Shifting spend away from low-performing areas and toward high-converting audiences and geos.
Bidding Strategy Evaluation: Choosing the right bidding model (manual or automated) based on your current goals and campaign maturity.
Funnel Alignment: Looking beyond the ad—how well is the landing page converting? Are CTAs clear? Is the user journey aligned with intent?